The global scenario has changed and with it also the way we produce, implement and manage innovation. The knowledge-based innovation proves increasingly virtues verification and discovery in relation to all other forms of knowledge. Due to these changes, companies of various sizes and industries are being forced to seek new management alternatives due to exogenous factors such as globalization, the need to properly manage the knowledge to generate innovation and competitiveness, and the development of business networks. Today's leading organizations invest in innovation and technological development through incentives such as contests, awards and seminars to develop innovative projects. Innovation is now recognized as a key factor for the development of enterprises, and especially for the country. This is realized in a collection growing by more innovative designs. In this paper we present some of the classical authors and trends in innovation management. If present and comment on major cases. Distinguished the concepts of creativity and innovation, as well as the management of creativity and innovation management. The methodology used involved a literature review and document and case study. The main objective of this paper is to critically analyze the essential factors of innovation management within companies through the prism of the authors and bibliography and practical experience accumulated by the authors during more than ten years of work in the sector.

The work presented focuses on the study of public policy constitutionally provided for, stimulating the dissemination of environmental awareness focusing on extra-tributes associated with a reduction of taxes with incentives to improve the environment. The reform, we have, among others, the status of cities (with restrictions on transfer of funds to municipalities that breaks environmental issues) and green ICMS (bonus generating good business practices), acting as tax regimes concerned with environmental issues by encouraging the adoption of sustainable practices by allowing a tax savings for taxpayers, who prefer products with less environmental impact, or process production less aggressive to the environment which encourages companies to improve their products and production processes with a view to obtaining tax reduction and consequent increase in market competitiveness. Initially surveys will be made of some of the existing policy in the Brazilian state with a view to extra-tributes applicable to environmental sustainability in relation to the current model of urban policy in order to promote the dissemination of environmental awareness with the economic valuation of environmental resources resulting from implementation and enforcement of good public policies that encourage the preservation of the environment, resulting as an inheritance to our posterity a sustainable planet.

The generation of power electricity in Brazil is predominantly renewable generation with internal hydraulic being more than 74% of its total energy matrix. The electricity rationing occurred in 2001, due to lack of rain, led the country to increase the participation of alternative energy sources. This need for new sources of energy makes the regional potential to be exploited, which configures the change of generation model from centralized generation to distributed generation. Among the alternative sources of energy, solar is presented as very promising for Brazil, given that most of its territory is located near to the equator line, which causes a longer duration of the solar day. The Rio Grande do Norte (RN) has one of the highest levels of solar irradiation of the Brazilian territory, making it eligible to receive investments for the installation of photovoltaic solar plants. This article will examine the potential for generation of solar photovoltaics in RN through solarimetrics measurements performed in Natal, the state capital.

Organizational values are understood as principles and beliefs that guide the running of the institution, basing the organizational culture from the point of view of people who are inserted on it. Thereby, this research tried to identify and to relate the organizational values of UFRN/Campus of Currais Novos, through the description about these values under the perception of individuals present on it. Accordingly, it was necessary to understand the personal and organizational values, as well as the organizational commitment and behavior ruled in the researched values. The exploratory and descriptive research used as instrument of study the Inventário de Valores Organizacionais – IVO, validated by Tamayo, Mendes and Paz (2000). The target group of the research was constituted by every employee (professors and administrative assistant) of UFRN/Campus of Currais Novos, totaling 57 employee. The revealed results showed that the organizational values, more import to the researched institution, are associated to hierarchy. On the other hand, values that had lower importance are related to egalitarianism.

This paper presents a study of a small business in the metallurgical sector in Curitiba - Paraná, in order to diagnose the management of innovation in this space, using the tool: Octagon innovation, taking into account eight dimensions: leadership, funding, process, structure, people, culture, strategy and relationships. The methodological approach used in this article is characterized regarding its nature: as an applied research; regarding the approach to the problem: search quantiqualitative; regarding goals: exploratory, descriptive and technical procedures as: literature review and case study. As a result of this study, it was found that although the company recognizes the importance of innovation for its maintenance and expansion in the market at the moment this is focused on developing its infrastructure, investing, so 15% of its net income in purchasing machinery, tools and more sophisticated equipment, to expand the area for manufacturing and storage of materials and advertising campaigns. The innovation comes in the background, as can be seen, that the company in question is seeking partnerships, new members and financial support to government agencies, glimpsing develop innovation projects in the short, medium and long term. Therefore, it is suggested that the company hire studied a manufacturing engineer to develop a program of innovation management, restructuring processes, reducing costs and improving productivity, causing it to become more competitive, increasing employability and negotiations, obtaining better results and increasing its market share metallurgist.

The objective of this work was to evaluate the availability and quality of the fodder herbaceous, arbustive and arboreous extracts in an fragment of Caatinga, in Rio Grande do Norte State, Brazil. Where drawn 24 were transects, for visual assessment is scored points every four meters, totaling 576 points. For ampling of the herb, we used a square of 1m², being made a projection of two feet tall to sample the arbustive-arboreous. For identification of species, we used the common name and then obtained the scientific name. We identified 11 species, belonging to 7 families, with a predominance of Leguminosae, and 3 shrubs and 4 arboreou. The fitomass availability from the herbaceous component varied from 1219.95 (July/2010) to 1089.58 (January/2011) kg of dry matter (DM). Despite the relatively high fitomass availability, only a small percentage (10%) was considered as fodder from the material found.

It is notorious, in contemporary times, the increased demand for the products made available by fastfood chains, thereby generating economic growth sector organizations. Therefore this paper aims to demonstrate the Sistema de Monitoramento de Arranjos Produtivos - SIMAP for the companies studied so that they can envision new management activities in order to have a competitive edge. To achieve this we used the exploratory explanatory methodology, with case study companies in Pittsburg and McDonald's in the city of Natal, RN, obtaining information through semi-structured survey. Analyzing the data, it was found that the studied companies, are above the average of the sector companies registered in SIMAP. In cross-comparison between the companies studied, it was observed that the company has Pittsburg points to improve in several management indicators, in particular indicator integrated management system, in which the company was below 25%. It was also observed that in relation to financial management, the company best qualified Pittsburg this before your competitor McDonald's. It was demonstrated that the studied companies are in compliance with the minimum requirements set by its customers.

For a long time the environment was considered as an inexhaustible source of resources, and such thinking, incremented by the processes of technological, economic and also by increasing the salt and shrimp nurseries. The latter has been considered a major cause of environmental degradation because not only treat isolated interventions, but rather changes in the overall operation of the local ecosystem. This paper analyzes an environmental review in order to propose to the said area a PRAD - Recovery of Degraded Areas Plan, using the technique as dense reforestation with native species surrounding (Mangrove species), aiming not only to recover the local fauna and flora but also the heritage landscape / environmental and consequently mitigate environmental impacts.

The biological fixation of N2, associated to plant forage is an important stage in the cycle of the nitrogen, because bacteria can contribute in the part supply of necessary N to the plants. The samples of roots were collected of three grassy: Andropogon, Tanzania and Buffel. The isolated bacteria in selective way, they were proceeded the quantification, fenotipic characterization, and later purified with sodium hypochloride and stored it in plastic bags. The density of the bacteria was influenced by the root niches and grassy forage, being the grass Andropogon and Buffel that showed larger densities of microorganisms.

In the Northeast region of Brazil is characteristic the significant spatial and temporal variability of rainfall, due to the action of different meteorological systems. At certain locations in the state of Paraíba is common the absence of rain for prolonged periods, causing serious problems for society and natural ecosystems. In this sense, the present study aims to the evaluation of rainfall and number of days with rain observed in two distinct cities of Paraíba. The data has been provided by the National Institute of Meteorology and came from observations performed between the years 2002 and 2011. From the analysis of the results it has been found that the annual and monthly rainfall total observed in João Pessoa is largely higher than that of Campina Grande. In both places, the rains were more abundant and regular in the first half of the year, with peaks around the month of June.

This study investigates the perception view of start-ups companies in relation to the role of business incubators support, specifically Natal Central Technology Incubator (ITNC) located at the Federal Institute of Rio Grande do Norte in Natal city. Thus, it aims to assess the social representation of start-ups companies about the technical and managerial support provided by ITNC. This research was based on the Social Representations Theory Moscovici (1978). The methodology chosen was the Free Association of Words, proposed by Abric (1994) applied to business owners and employees of the start-up companies, which corroborates with the Social Representation Theory. The results were analyzed based on content analysis proposed by Bardin (2004). Thus, based on the results, it is proposed to contribute to the improvement of the management program ITNC and thus collaborate in the interrelationship between the start-ups companies and business incubator, through the information accessed through this study.

A field experiment was conducted (08/22/2012 to 01/02/2013) on community “Riacho Salgado (Salt Creek)”, São Paulo's Potengi-RN, to evaluate the productivity and quality of elephant grass and sorghum whose soil was irrigated with the ground water and desalination of waste. We analyzed the following parameters of productivity and nutritional quality: green mass, dry matter and crude protein content of the two cultures. The increased salinity of the irrigation water of 2.89 dS/m to 3.69 dS/m reduced plant height, the crude protein content, yield of green mass and dry of the two cultures. The productivity of sorghum in relation to all these parameters was higher than that of two cultivars of elephant grass, and the productivity of the grass growing purple relatively higher than that of green grass. Thus, sorghum BRS Ponta Negra is an alternative socioeconomic sustainability to the use of waste water desalination system in which salinity conditions present at or below the study, thus ensuring an alternative source of income and employment for agriculture family or Water Users Association on semi-arid region.

Training teachers for the insertion of the media is a work that discusses the role of teachers in building the process of teaching and learning in the age of technology. Investigate possibilities for educators and students take ownership of the means of communication and jointly build a new educational practice including media planning, and reflect the need to search for appropriate training to interact and insert these resources into the classroom.

This paper brings the themes of the impact caused by development of the oil activity that provides so many riches and conflicts. The approach is made upon the impacts of oil extraction and utilization of gas from wells in the removed thermal power plant co-generation Vale do Açu, Jesus Soares Pereira. It is based on a literature search and field survey data. It covers the main points of history, the composition of the oil, mining, production, geopolitical and the development of the oil activity in the territory of Rio Grande do Norte, with the characterization of the municipality of Alto do Rodrigues, made by the report of the MRCP (2005), a brief report on natural gas and presentation of data that were collected during the plant technical visit, where noted the importance of activity for the state and concern about environmental issues and no toxic fumes or gases company, which is still responsible for the production of water vapor that is injected in some wells – demonstrating the interaction between the mining activity and the generation of energy and wealth for the territory of Rio Grande do Norte.

This study aimed to analyze the whole process of processing of salt, which in all its phases provides environmental risks to employees. We conducted a qualitative exploratory survey that describe and analyze the possible physical risks they face workers in this industrial segment. Data were collected and alayzed, completed and used as techniques for field work and interpretation of information collected, respectively, observation and preliminary risk analysis. The results obtained from the study demonstrated the need for adopting preventive measures and rations, in order to avoid accidents in the beneficiation process of salt, because this is the stage of production which has the greatest diversity of risks and concentration of the largest number of workers in the industry salivary customs territory.

In Brazil, due to the importance of football, are territories that have their management facing the sport. However, little has been studied how these territories have been organizing themselves in space, and evaluating their dynamic evolution from its origins in England urban-industrial spreading by other continents. The work constitutes an exploratory study, showing a reflection of how football is organized, a sport of the English upper classes becoming a popular sport, present in much of the Western world. The historical covers information about a geographic look at which shows the expansion of football, as well as the organizations that made this expansion possible.

The Internet popularization has propitiated an improvement in how people make purchases, obtain information, disseminate their services and a number of other advantages. According to this trend, the Research and Extension department of Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Norte also uses the World Wide Web to divulge events, project notices, training courses, etc. However this department has been faced with some elements which hinder the operationalization of its activities. Thus, in order to provide an improvement in the execution of department’ tasks, this paper aims to develop a prototype to manage projects on campus. According to users, the work may be considered satisfactory because meets their main requirements.

This article intends to discuss about the Internet, its evolution and to explore one of the categories of sites that has grown more in recent times: the portals. Currently, it is possible to observe its existence in all fields, such as business, journalism, political and also educational. Thus, it is discussed in more detail the characteristics of educational portals and their applicability, also presents some examples of studies in Brazil and in Portugal as part of educational portals.